Mobile versions of websites are now a requirement for all businesses. Mobile device usage has exploded with over half of all internet searches done from the smaller screens of mobile devices. Mobile websites are called “responsive” which means they automatically and correctly adjust to all different screen sizes. For most mobile browsers the default display of your site is completely unreadable. See this screenshot:
A mobile website by contrast also can take advantage of he fact that it usually is a phone, has a GPS system for navigation, and typically a camera. This means you can add a “Tap to Call” button, a directions page which senses which can get them custom directions to your place of business, and use their camera for coupons, etc.. To see an example of the mobile version of this site just scan any of the QR Codes on the site.